Peach Fuzz why?

Quick Links

Posted by David Wilton on 13/12/2023

How does Pantone corporation select their colour of the year?

Pantone's choice of "Peach Fuzz" as the Colour of the Year 2024 involved a meticulous process with several factors at play:.

1. Trend Research: • A dedicated team at the Pantone Colour Institute observes global trends across various industries like fashion, design, art, and social media. They analyse cultural shifts, emerging technologies, and societal changes to identify the overarching mood and sentiment. • They gather insights from experts in different fields, conduct Colour trend forecasting, and track global Colour usage data.

2. Internal Discussions: • The Pantone Colour Institute team convenes to discuss their findings and brainstorm potential Colour candidates. They consider factors like versatility, universality, emotional resonance, and alignment with the current cultural zeitgeist. • They narrow down the options through several rounds of discussion and refinement, ensuring the chosen Colour resonates with a broad audience.

3. Colour Psychology: • Pantone analyses the emotional and psychological impact of the chosen Colour. Peach Fuzz, a warm and delicate shade, evokes feelings of comfort, safety, nurture, and human connection. • It aligns with the current desire for community, togetherness, and a search for meaning and solace in a complex world.

4. Official Announcement: • Pantone officially unveils the Colour of the Year with a press release and campaign materials. They provide details about the Colour's symbolism, psychological effects, and potential applications in various fields. Why "Peach Fuzz": • This soft, peachy hue reflects the desire for comfort and security in an uncertain world. • It evokes feelings of warmth, tenderness, and human connection, resonating with our current yearning for community. • Its versatility allows for application across various fields, from fashion and design to home décor and branding. • It offers a fresh approach to softness, a departure from the stark and bold Colours often dominating recent years.

Overall, "Peach Fuzz" was chosen for its ability to capture the current mood of seeking comfort, connection, and a sense of belonging in a complex world. It's a Colour that speaks to our human desire for warmth, tenderness, and a sense of community, making it a fitting symbol for 2024. I hope this explanation gives you a better understanding of how Pantone chooses their Colour of the Year and why they selected "Peach Fuzz" for 2024

If you’d like to talk to us about colour options for your workwear please call Mark or David on 020 8991 1800 or chat to us online or email at sales@corporateclothingwear.com.